At last week’s Day of Action | Health: Community Baby Shower

The Day of Action is always a large volunteer event with a lot of hustle and bustle. We wanted to capture and share the excitement of the day; but more importantly, we wanted our volunteers (our offline audience) to document (i.e. SHARE) their experience with their online networks. Because their online networks likely consist of people just like them, who share the ‘volunteer, advocate, give’ values that UWMN promotes. These are people that UWMN may not yet be connected to but are ideal candidates for our message. And thus, our volunteers become influencers – or as we like to call them, advocates.

Without further adieux, here are 5 reasons to engage your offline brand, online:

1. 57% increase in Daily Users who have engaged with your Facebook Page, viewed your Facebook Page, or consumed content generated by your Facebook Page (Unique Users)
2. 67% increase in Daily New Likes of your Facebook Page (Total Count)
3. 76% increase in Daily Page Views from users logged into Facebook (Total Count)
4. 67% increase in Daily Page Views from users logged into Facebook (Unique Users)
5. 78% increase in Daily Impressions of stream stories generated by your Facebook Page (Total Count)

BUT WAIT! What did we do to generate those impressive increases on Facebook? We invited our volunteers to document their experience with the UW Flip Cam. We loaned them a flip cam, they recorded a short video of what was going on, and then we helped them load the video on to their personal Facebook pages to share with their networks. We also made sure they tagged United Way of Metropolitan Nashville

Unfortunately, Facebook didn’t want to cooperate and several of the videos, while they were tagged, didn’t appear on the UWMN Facebook page. Sometimes technology gets in the way of a great idea. But as you can tell from the measurements, this campaign was still extremely successful. So much so that the UW Flip Cam will be a standard opportunity at all future Days of Action.

How will you engage YOUR offline audience, online?

I’m excited to announce that I recently joined the staff of the online publication Examiner as the “Nashville Twitter Examiner”. I’ve published my first few articles and wanted to share them. Some are general in nature but most will be case studies focusing on how local business professionals are using Twitter. So if you want [...]

Over the last several years, online marketing has been split into two opposing teams.
Two tribes, if you will.
Mention the words “Internet marketing” to some, and images of obnoxious “gurus” spring to mind, complete with big red headlines, yellow highlighting, and excessive hype. And yet real Internet marketers (not get-rich-quick scam artists) are some of the [...]

On a recent Third Tribe Marketing seminar, Brian Clark and Sonia Simone from Copyblogger talked about the 5 A’s of marketing/selling. Below I’m going to go over each “A” and give you a high-level description of each.
Attention
*Attention Assets – like your blog – used for sharing content. Your blog should be the center of attention; [...]

The holy grail of an online business is a continuity program. According to Wikipedia, a continuity program is a company’s sales offer where a buyer/consumer is agreeing to receive merchandise or services automatically at regular intervals (often monthly), without advance notice, until they cancel.
A similar form of this is a subscription site like Third Tribe [...]

You’ve always wanted to start your own business, but you’re not sure where or how to start. The task is daunting – and risky – and could be costly. But it doesn’t have to be. It can be fun – and a lot easier than you think!
There are 3 Surefire Strategies to building a business [...]

I’m writing today’s blog in homage to Dave Ramsey. If you’ve ever ready Total Money Makeover (affiliate link) or listened to his radio show, you know what I’m talking about.
When I lost my job in January 2009, it became obvious to my family that we could not survive on one income. We simply had too [...]

I know what you’re thinking; I think it too. Whenever I hear the words, “Make Money Online NOW!” my mind automatically goes to “SPAM” too. But I promise it’s not what you’re thinking.
So, why am I only talking about starting an online business? Well, the reason is the low, low overhead costs involved. Depending on [...]

Are you a blogger but haven’t figured out how to make money from your blog? Or are you a savvy business professional who’s interested in starting your own business by hanging out a virtual shingle? If you’re either, this blog will get you started on the right path.
There are three distinct, LEGITIMATE, surefire ways to [...]

Just a little over a year ago, I lost my job. For months I tried to figure out what I was going to do, where I wanted to work and ran up credit card debt all the while to put food on the table. Last July, I decided to throw up a virtual shingle as [...]