Written on March 23, 2010 at 6:00 am by admin

5 Ways to Build an Audience and Sell More

Filed under Social Media for Individuals 32 comments

On a recent Third Tribe Marketing seminar, Brian Clark and Sonia Simone from Copyblogger talked about the 5 A’s of marketing/selling. Below I’m going to go over each “A” and give you a high-level description of each.

Attention

*Attention Assets – like your blog – used for sharing content. Your blog should be the center of attention; you should drive all traffic from other social sites to your blog. You should apply good copywriting skills and write compelling headlines. Think of your blog as the hub of a wheel and your social profiles are the spokes. The social channels are a distribution system for your content but you always drive traffic back to your blog. This is where you add the most value to your readers.

*Media – standard PR like interviews and publishing articles on other newsworthy websites/publications (linking back to your blog whenever possible).

Authenticity

*Be real but be strategic. Transparency and authenticity is the key to social media, but you don’t have to over-share. Be consistent and relatable. And as Sonia says, “just be cool.”

Authority

*This is the point at which you can begin selling. People are looking for experts. I’m also going to insert my favorite quote from Jeffrey Gitomer (affiliate link) here: “All things equal, people want to do business with their friends. All things not equal, people still want to do business with their friends.” So be the friend AND the expert.

Action

*Always be moving in the direction of the next launch or sale. Don’t accept one success and sit back and wait for another. Keep moving.

*If “content is king” then content marketing is our future. Always include a call to action.

*People are often motivated more by a feeling of loss than what they may gain; but don’t be tricky. Be real and be helpful.

Acceleration

*Sonia Simone’s Millionaire’s Secret: Be Generous! You will get what you want if you help enough others get what they want.

*It may seem like a paradox, but the more you share for free, the more you stand to gain. That doesn’t mean that there aren’t products or services you offer that are worth paying for. Just be generous.

*Move from one-off products to a continuity program or access-only service. This provides a steady revenue stream and is the holy grail for a business.

If you like what you’re reading, I recommend you check out Third Tribe Marketing (affiliate link). It is a subscription-based community, but there are a ton of resources there for you including recordings of all seminars and Q&A calls and a powerful discussion forum with over 2000 active members.

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