Over the last several years, online marketing has been split into two opposing teams.
Two tribes, if you will.
Mention the words “Internet marketing” to some, and images of obnoxious “gurus” spring to mind, complete with big red headlines, yellow highlighting, and excessive hype. And yet real Internet marketers (not get-rich-quick scam artists) are some of the smartest, wealthiest, and most ethical entrepreneurs you’ll ever meet.
Mention the words “social media marketing” to some, and images of touchy-feely idealists who promote community over commerce and conversation over cash come to mind. And yet some of the smartest people in the space successfully participate in social media for higher traffic, better search engine optimization, and larger profits.
The black and white division of online marketing into two tribes is not real.
There’s a big (and growing) middle tribe, one that avoids spammy approaches while having no problem asking for the sale and making money. Lots of money.
These people learn from all sides and apply what they learn in a way that works for them. This tribe profits from the intersection of pragmatism and progress.
This is the Third Tribe (affiliate link).
*This blog post is an excerpt from the Third Tribe Marketing website.
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