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PROFESSIONAL EXPERIENCE
United Way of Metropolitan Nashville • Nashville, TN
United Way is working to advance the common good by focusing on education, income, health and neighborhoods.
Online Engagement (09/10-current): Design and implement social media and online engagement strategy for United Way. Ensure consistent “One Voice” brand and message across online profiles and in email marketing campaigns; generate conversations and engage volunteers and donors through social media; measure and benchmark online presence and gap strategy with tier one United Way cities; compose email copy for weekly communication with corporate donors; revise website content.
The Growth Partnership • St. Louis, MO
The Growth Partnership is the only full-service, multi-disciplinary consulting firm serving the accounting profession, delivering value and focused on becoming the consulting firm of choice for discerning accounting industry clients.
Director of Social Media (03/10-07/10): Design and implement social media and online marketing products and strategy for The Growth Partnership and TGP clients. Establish social media and web presence for TGP and clients; ensure consistent brand and message across online profiles; generate conversations and engage “Centers of Influence” through social media outlets.
Director of Marketing (08/09-03/10): Design and implement the marketing strategy (brand, web, online, print, social media, events) for The Growth Partnership and TGP clients. Ensure consistent brand and message across firm divisions; write and manage content for firm websites; develop concepts for online and email advertising; generate conversations and engage “Centers of Influence” through social media outlets; lead conference planning team through execution of marketing events; coordinate event logistics; conceive and compose lead generation campaigns for BDC clients; construct social media plans for outsourcing clients.
The Alliance of Professional Associations (The APA) • Nashville, TN
The Alliance of Professional Associations (The APA) is a national Association Management Company which exclusively manages professional associations. The APA currently manages Enterprise Network Worldwide, CADCA, CBAN, HCAA, MSA, and NSA.
Associate Director (2005-2009): Primary responsibilities included member services and strategic consulting, event coordination and execution, assisting in member recruitment and program development. Engaged member firms in strategic marketing and business development planning; composed content for marketing materials and conference brochures; managed event logistics with venues, sponsors and speakers; executed all programs and events on time and on budget; facilitated training on client service and business growth strategies for small groups.
Communications Director (2003-2005): Responsible for communicating Network objectives and successes to members and the accounting industry. Assisted with member referrals and requests; maintained website content; informed members of key Network resources through monthly and quarterly newsletters; designed conference brochures and promotional materials; wrote press releases; sold conference sponsorships.
Key Accomplishments
• Quadrupled sponsor revenue for conferences
• Turned an unprofitable business unit into a profitable business line in first year under my management
• Published author in a compilation book project, “Minding Your Family Owned & Managed Business: 26 Strategies for Small Business Success!”
Converge Magazine • Folsom, CA
Converge is a research, event, and media company focused on information technology for the education market.
Inside Account Executive (2002-2003): Acted as the communication extension on behalf of all sales personnel, assisting in all aspects of the sales cycle. Managed some accounts independently; sold event sponsorships and print advertising; responded to all customer proposals and RFP’s; developed and maintained an accurate tracking system for scheduling and monitoring follow-up activity for outstanding sales proposals, RFP’s and contracts.
Williamson County Tennessee Office of Economic Development • Franklin, TN
The Office of Economic Development facilitates the development of a versatile and effective workforce in order to enhance the growth of Middle Tennessee’s emerging knowledge-based economy.
Marketing & Communications Coordinator (2001-2002): Involved in the strategic planning and implementation of “Williamson Works” programs and events. Maintained website content; researched and wrote stories for annual magazine; developed marketing materials; wrote press releases; facilitated Williamson Works internship program.
EDUCATION
Belmont University; Nashville, TN
Bachelor of Business Administration in Marketing (2000)
CONTINUING EDUCATION
Vanderbilt Owen Graduate School of Management, Executive Development Institute; Nashville, TN
Achieving Operational Excellence certificate (2007)
The Rainmaker Academy; Nashville, TN
The Rainmaker Academy Professional Services Sales & Marketing (2006)
