Before I dive into my actual blog, I want to share some exciting news with you. Starting tomorrow, I will begin working for The Growth Partnership as their Marketing Manager. I will be launching a social media campaign/strategy for the firm and will blog about it, so 1) I hope you’ll follow that blog too, [...]

This is it! It’s time to dive in. Michael Phelps has nothing on you…after this, you’ll be a Twitter gold medalist!
Twitter for Business (Advanced Users)
The first thing I’d recommend doing is personalizing your Twitter background (see snapshot of mine above). If you’ve got a graphic designer on staff, the dimensions of the graphic are 1920 [...]

Okay, you’ve taken the leap into social media and created your Twitter account. You’ve completed your profile and are finding friends and smart people to follow. You’ve got the general idea of how Twitter works and the primary terms you need to know (hashtags, @messages, retweets and direct messages). Now that you’ve dipped your toes [...]

So you’re on that proverbial cliff and have decided to take the leap into social media and in particular, Twitter. That’s great! In my opinion, those firms who make the leap first and stake their claim will be the market leaders within social media. Don’t you want to be among the leaders?
According to the poll [...]

Why Twitter?
Most CPA firms are standing on a proverbial cliff wondering if they should make the leap into social media and in particular, Twitter. According to the poll on my blog, only 25% of firms are using Twitter while 43% are using Facebook and 93% are using LinkedIn. If you haven’t yet weighed in, please [...]

I came across two interesting articles lately that can help you determine if social media is a good tool for your firm and if so, how much time you should invest to get an ROI. Because when you’re working with accountants, it’s ALWAYS going to boil down to dollars and cents. You know that, I [...]

“One of the most interesting aspects of connections is that they may be priceless. Your job is to add as many gems as you can by finding the mines, digging the gemstones, and then polishing them to the point when they become priceless.” ~ Jeffrey Gitomer, The Little Black Book of Connections
How much are your [...]

Ever since social media began invading the business landscape, there’s been a conundrum over how to balance personal privacy and firm policy. How far is too far to protect the firm, its staff and clients’ interests?
Most of the larger companies like IBM and Zappos encourage their employees to participate in social media marketing and networking. In fact, Zappos [...]

I remember my former boss reading The World is Flat and talking about it with our staff. That was several years ago and was relevant then (before the Web 2.0 revolution, or evolution); who could have imagined that in just a few short years we would be here? On LinkedIn, Twitter, Facebook, YouTube, et al. [...]

All things being equal, people want to do business with their friends.
All things being not quite equal, people STILL want to do business with their friends.
HINT: To climb the ladder of success, you don’t need more techniques and strategies, you need more friends.
From the book, Jeffrey Gitomer’s Little Black Book of Connections
I think social media [...]