Inexpensive and efficient, social media can give customers more extensive explanations of their offerings than traditional marketing and advertising can.
In a new Babson Executive Education survey of over 900 global executives, managers, and individual contributors, researchers identified Social Media Customer (SMC) Leaders as the companies where employees “strongly agree” with the survey statement: “our organization [...]

I remember my former boss reading The World is Flat and talking about it with our staff. That was several years ago and was relevant then (before the Web 2.0 revolution, or evolution); who could have imagined that in just a few short years we would be here? On LinkedIn, Twitter, Facebook, YouTube, et al. [...]