Savvy Social Media Marketing » How To

Nashville Twitter Examiner

admin — Mon, 29 Mar 2010 21:15:31 +0000

I’m excited to announce that I recently joined the staff of the online publication Examiner as the “Nashville Twitter Examiner”. I’ve published my first few articles and wanted to share them. Some are general in nature but most will be case studies focusing on how local business professionals are using Twitter. So if you want to learn more about how others are using Twitter, check back often for new articles and interviews.

Build your network and keep up with what’s happening

Angie Grissom, Vice President and Director of Consulting for The Rainmaker Consulting Group in Nashville, uses Twitter primarily for business purposes…

Are press releases dead?

With all the new social media marketing tools available, many people believe some of the traditional marketing methods are dead. Not so; but perhaps the way we distribute them has changed…

Nashville realtor uses Twitter to reach people and network faster

Vanessa Stalets is a RE/MAX Elite Realtor who specializes in the Nashville, Franklin and Brentwood TN markets. She finds tremendous value in Twitter as a business tool…

PCN10: How to Use WordPress for Dang Near Anything

admin — Sun, 07 Mar 2010 03:07:29 +0000

WOW! I had such a great time today at Podcamp Nashville ~ my brain is overflowing with information! I tried to be a sponge; but oh my, there was so much amazing content…let’s just say I’m very grateful that many of the speakers are posting their slides! Over the next week or so I’ll share what I learned with you. I had 3 favorite sessions, and below are the slides from “How to use WordPress for Dang Near Anything” by Mitch Canter at Studio Nashvegas (#pcn10wpanything on Twitter).

Probably some of the best information in this particular slideshow is the list of “must have” WP plug-ins. If you’re anything like me, you probably get a little overwhelmed by all the available plug-ins and which ones are the best. There are some awesome suggestions in here.

I’m COMPLETELY reconstructing this website in the coming months, so this session was particularly helpful. I hope you find it helpful too!

How To Use Wordpress For Dang Near Anything Pcn10View more presentations from Mitch Canter.

From PodCampNashville10 was awesome (#pcn10) on Studio Nashvegas

Establishing a Social Media Presence

admin — Tue, 02 Mar 2010 03:56:00 +0000

I get asked all the time which social media channels professional service firms should be active in and why. Establishing a social media presence can be a little intimidating. Where should you start and why? Below is a list of the most popular sites and how you can use them to benefit your firm.

LinkedIn
Professional; need a firm profile and staff profiles, connected to firm. Good for:

Recruiting
Business Development
Connect with clients, prospects and referral sources
Join groups in your niche/geography (position yourself as an expert)

Facebook
Informal; vehicle for connecting and sharing; need a Fan Page and get all staff connected. Good for:

Recruiting
Posting reviews about the work place environment from staff
Posting photos and video of fun work activities (i.e. Tax Season contests and games)

Twitter
Less formal; vehicle for connecting and sharing; need a firm account and encourage staff to create personal accounts. Good for:

Listening to conversations via Twitter search
Sharing meaningful content that your prospects have created
Re-Tweeting your prospects and other influencers
Answering questions
Starting conversations
Creating a list of local press (reporters, tv, news, radio) for press releases

YouTube
Educational; create a firm YouTube Channel. Good for:

Posting video podcasts on relevant and timely information
Posting video clips of seminars
Posting video testimonials from clients

Flickr
Informal; post photos from firm events to share via other social media outlets.

Blog
Formal but conversational is best. Good for:

Positioning yourself as an expert in a niche
Keeping fresh, timely and meaningful content online (as opposed to a static website)