Why Twitter?
Most CPA firms are standing on a proverbial cliff wondering if they should make the leap into social media and in particular, Twitter. According to the poll on my blog, only 25% of firms are using Twitter while 43% are using Facebook and 93% are using LinkedIn. If you haven’t yet weighed in, please [...]

I came across two interesting articles lately that can help you determine if social media is a good tool for your firm and if so, how much time you should invest to get an ROI. Because when you’re working with accountants, it’s ALWAYS going to boil down to dollars and cents. You know that, I [...]

“One of the most interesting aspects of connections is that they may be priceless. Your job is to add as many gems as you can by finding the mines, digging the gemstones, and then polishing them to the point when they become priceless.” ~ Jeffrey Gitomer, The Little Black Book of Connections
How much are your [...]

Ever since social media began invading the business landscape, there’s been a conundrum over how to balance personal privacy and firm policy. How far is too far to protect the firm, its staff and clients’ interests?
Most of the larger companies like IBM and Zappos encourage their employees to participate in social media marketing and networking. In fact, Zappos [...]

When creating a social media campaign, one should ask themselves: WHO, WHAT, WHERE, WHEN, WHY and HOW.
WHO are your Centers of Influence?
Who are you interested in influencing and who do you want them to influence? Because those you choose to connect with will become your proponents in helping you advance your brand (brand = firm [...]

Feel free to enter the Web 2.0 world slowly. When you Google “Twitter,” you get 615,000,000 search results. That can be overwhelming and believe me, for 140 characters, Twitter can be complicated! Start by creating accounts on the major sites; Twitter, Facebook and LinkedIn. There are two other popular social media sites that are optional [...]

How can you harness the power of Web 2.0 to become a Firm 2.0, and moreover, why should you even care? Now more than ever, the consumer is in control. Between pop-up ads, banner ads, telemarketers, TV and radio commercials, your clients are consumed every second of every day by interruptive marketing. Technology has put [...]

On Thursday, June 25, 2009, a pop icon died. News of Michael Jackson’s death spread like wildfire. And the primary means of communication was social media. Yahoo News set a record with 16.4 million unique visitors that day; compare that to the 15.1 million visitors Yahoo logged on Election Day. While it is estimated that [...]

If you haven’t heard of the social bookmarking site, Delicious, you may be living in a cave. But seriously, the social media revolution is here and Delicious is becoming as important as Facebook, LinkedIn and Twitter. In fact, in a study of almost 900 marketers (see Social Media Marketing Industry Report), it ranked 6th as most [...]

How would you like to experience the same kind of explosive growth as Google, Wikipedia, Facebook or YouTube? Those are exceptional cases, but they are household names. And you could be too.
At a time when every dollar spent counts, it’s more important than ever to use your marketing dollars wisely. Savvy marketers are turning their [...]