What separates the successful firm from the firm that is just doing it to do it?  Successful firms:
1. Think strategically about their goals first and then decide which social media tools best suit their needs.
2. Use listening tools like Google Alerts and Twitter Search to collect data and find out where the people (potential clients) [...]

Three words you no doubt remember from childhood. Mother was right, even now, in this crazy world of new (social) media.
Have you been thinking about launching a social media marketing campaign? Are your competitors already using these new media channels? Before you do anything, I want you to STOP. This brave new world is an exciting [...]

Before I dive into my actual blog, I want to share some exciting news with you. Starting tomorrow, I will begin working for The Growth Partnership as their Marketing Manager. I will be launching a social media campaign/strategy for the firm and will blog about it, so 1) I hope you’ll follow that blog too, [...]

This is it! It’s time to dive in. Michael Phelps has nothing on you…after this, you’ll be a Twitter gold medalist!
Twitter for Business (Advanced Users)
The first thing I’d recommend doing is personalizing your Twitter background (see snapshot of mine above). If you’ve got a graphic designer on staff, the dimensions of the graphic are 1920 [...]

Okay, you’ve taken the leap into social media and created your Twitter account. You’ve completed your profile and are finding friends and smart people to follow. You’ve got the general idea of how Twitter works and the primary terms you need to know (hashtags, @messages, retweets and direct messages). Now that you’ve dipped your toes [...]

So you’re on that proverbial cliff and have decided to take the leap into social media and in particular, Twitter. That’s great! In my opinion, those firms who make the leap first and stake their claim will be the market leaders within social media. Don’t you want to be among the leaders?
According to the poll [...]

Why Twitter?
Most CPA firms are standing on a proverbial cliff wondering if they should make the leap into social media and in particular, Twitter. According to the poll on my blog, only 25% of firms are using Twitter while 43% are using Facebook and 93% are using LinkedIn. If you haven’t yet weighed in, please [...]

When creating a social media campaign, one should ask themselves: WHO, WHAT, WHERE, WHEN, WHY and HOW.
WHO are your Centers of Influence?
Who are you interested in influencing and who do you want them to influence? Because those you choose to connect with will become your proponents in helping you advance your brand (brand = firm [...]