Case Studies
The Social Pulpit: Barack Obama’s Social Media Toolkit
35+ Examples of Corporate Social Media in Action
Our Military’s Web Strategy for Winning on the Social Battlefield
Boston Celtics’ social-media goal: Drive web traffic
Whole Foods: One Company, 200 Facebook Fan Pages
@DellOutlet: Raising awareness, increasing sales, measuring results
@JetBlue: It’s fun, but does it scale?
Recommended Reading*
Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
The Little Black Book of Connections is based on the power of give value first. It’s about how you can climb the ladder without stepping on people’s backs. It’s about how to earn the respect of a powerful mentor without begging. It’s about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It’s about being in the same room with powerful people. It’s about how to connect and how to not connect. It’s about how to say the right things to the right people in the right circumstances to make the right impression.
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.
Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
There’s no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it’s easier than ever to reach your customers, it’s less likely that they’ll listen.
Today, the most valuable online currency isn’t the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand’s influence, reputation, and profits.
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Switch: How to Change Things When Change Is Hard
“Change is hard.” “People hate change.” Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us–why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
The Little Big Things: 163 Ways to Pursue EXCELLENCE
“If you truly believe ‘excellence’ is what Tom Peters is all about, then you will buy this book, read it, learn from it and go away confirmed in your belief. Tom’s 163 tips are validated through experience again and again.” (Stephen R. Covey, author of The 7 Habits of Highly Effective People and The Leader in Me)
*affiliate links
