I get asked all the time which social media channels professional service firms should be active in and why. Establishing a social media presence can be a little intimidating. Where should you start and why? Below is a list of the most popular sites and how you can use them to benefit your firm.
LinkedIn
Professional; need [...]

Three words you no doubt remember from childhood. Mother was right, even now, in this crazy world of new (social) media.
Have you been thinking about launching a social media marketing campaign? Are your competitors already using these new media channels? Before you do anything, I want you to STOP. This brave new world is an exciting [...]

When creating a social media campaign, one should ask themselves: WHO, WHAT, WHERE, WHEN, WHY and HOW.
WHO are your Centers of Influence?
Who are you interested in influencing and who do you want them to influence? Because those you choose to connect with will become your proponents in helping you advance your brand (brand = firm [...]