Three words you no doubt remember from childhood. Mother was right, even now, in this crazy world of new (social) media.
Have you been thinking about launching a social media marketing campaign? Are your competitors already using these new media channels? Before you do anything, I want you to STOP. This brave new world is an exciting [...]

When creating a social media campaign, one should ask themselves: WHO, WHAT, WHERE, WHEN, WHY and HOW.
WHO are your Centers of Influence?
Who are you interested in influencing and who do you want them to influence? Because those you choose to connect with will become your proponents in helping you advance your brand (brand = firm [...]

On Thursday, June 25, 2009, a pop icon died. News of Michael Jackson’s death spread like wildfire. And the primary means of communication was social media. Yahoo News set a record with 16.4 million unique visitors that day; compare that to the 15.1 million visitors Yahoo logged on Election Day. While it is estimated that [...]