About a month ago, I began doing some work for the United Way of Metropolitan Nashville (UWMN) in Online Engagement. The last Day of Action for 2010 was quickly approaching and while we worked to engage our online audience throughout the month, we wanted a strategy to engage the event volunteers (offline audience) online. We [...]

I get asked all the time which social media channels professional service firms should be active in and why. Establishing a social media presence can be a little intimidating. Where should you start and why? Below is a list of the most popular sites and how you can use them to benefit your firm.
LinkedIn
Professional; need [...]

This is it! It’s time to dive in. Michael Phelps has nothing on you…after this, you’ll be a Twitter gold medalist!
Twitter for Business (Advanced Users)
The first thing I’d recommend doing is personalizing your Twitter background (see snapshot of mine above). If you’ve got a graphic designer on staff, the dimensions of the graphic are 1920 [...]

Why Twitter?
Most CPA firms are standing on a proverbial cliff wondering if they should make the leap into social media and in particular, Twitter. According to the poll on my blog, only 25% of firms are using Twitter while 43% are using Facebook and 93% are using LinkedIn. If you haven’t yet weighed in, please [...]

When creating a social media campaign, one should ask themselves: WHO, WHAT, WHERE, WHEN, WHY and HOW.
WHO are your Centers of Influence?
Who are you interested in influencing and who do you want them to influence? Because those you choose to connect with will become your proponents in helping you advance your brand (brand = firm [...]

Feel free to enter the Web 2.0 world slowly. When you Google “Twitter,” you get 615,000,000 search results. That can be overwhelming and believe me, for 140 characters, Twitter can be complicated! Start by creating accounts on the major sites; Twitter, Facebook and LinkedIn. There are two other popular social media sites that are optional [...]