Feel free to enter the Web 2.0 world slowly. When you Google “Twitter,” you get 615,000,000 search results. That can be overwhelming and believe me, for 140 characters, Twitter can be complicated! Start by creating accounts on the major sites; Twitter, Facebook and LinkedIn. There are two other popular social media sites that are optional [...]

How can you harness the power of Web 2.0 to become a Firm 2.0, and moreover, why should you even care? Now more than ever, the consumer is in control. Between pop-up ads, banner ads, telemarketers, TV and radio commercials, your clients are consumed every second of every day by interruptive marketing. Technology has put [...]

How would you like to experience the same kind of explosive growth as Google, Wikipedia, Facebook or YouTube? Those are exceptional cases, but they are household names. And you could be too.
At a time when every dollar spent counts, it’s more important than ever to use your marketing dollars wisely. Savvy marketers are turning their [...]