About a month ago, I began doing some work for the United Way of Metropolitan Nashville (UWMN) in Online Engagement. The last Day of Action for 2010 was quickly approaching and while we worked to engage our online audience throughout the month, we wanted a strategy to engage the event volunteers (offline audience) online. We [...]

Inexpensive and efficient, social media can give customers more extensive explanations of their offerings than traditional marketing and advertising can.
In a new Babson Executive Education survey of over 900 global executives, managers, and individual contributors, researchers identified Social Media Customer (SMC) Leaders as the companies where employees “strongly agree” with the survey statement: “our organization [...]

BarCamp is Nashville’s free “un”-conference for the digital and technical community. The BarCamp format was brought to Nashville by Marcus Whitney and Dave Delaney in 2007. It’s free to attend — thanks to our generous sponsors — and the un-conference format encourages community learning: attendees are also encouraged to sign up to present a session. (Did [...]

Three words you no doubt remember from childhood. Mother was right, even now, in this crazy world of new (social) media.
Have you been thinking about launching a social media marketing campaign? Are your competitors already using these new media channels? Before you do anything, I want you to STOP. This brave new world is an exciting [...]

I came across two interesting articles lately that can help you determine if social media is a good tool for your firm and if so, how much time you should invest to get an ROI. Because when you’re working with accountants, it’s ALWAYS going to boil down to dollars and cents. You know that, I [...]

Ever since social media began invading the business landscape, there’s been a conundrum over how to balance personal privacy and firm policy. How far is too far to protect the firm, its staff and clients’ interests?
Most of the larger companies like IBM and Zappos encourage their employees to participate in social media marketing and networking. In fact, Zappos [...]

I remember my former boss reading The World is Flat and talking about it with our staff. That was several years ago and was relevant then (before the Web 2.0 revolution, or evolution); who could have imagined that in just a few short years we would be here? On LinkedIn, Twitter, Facebook, YouTube, et al. [...]

Feel free to enter the Web 2.0 world slowly. When you Google “Twitter,” you get 615,000,000 search results. That can be overwhelming and believe me, for 140 characters, Twitter can be complicated! Start by creating accounts on the major sites; Twitter, Facebook and LinkedIn. There are two other popular social media sites that are optional [...]

How can you harness the power of Web 2.0 to become a Firm 2.0, and moreover, why should you even care? Now more than ever, the consumer is in control. Between pop-up ads, banner ads, telemarketers, TV and radio commercials, your clients are consumed every second of every day by interruptive marketing. Technology has put [...]

On Thursday, June 25, 2009, a pop icon died. News of Michael Jackson’s death spread like wildfire. And the primary means of communication was social media. Yahoo News set a record with 16.4 million unique visitors that day; compare that to the 15.1 million visitors Yahoo logged on Election Day. While it is estimated that [...]