“All things equal, people want to do business with their friends; all things not equal, people still want to do business with their friends.” ~Jeffrey Gitomer, Little Black Book of Connections
Social Media = Turning Strangers into Friends through Interaction and Engagement
Coaching Program
You’re already involved in social media and web marketing, so you don’t need to hire out or engage a consultant to establish a presence or develop a strategy for you. But you are interested in having a professional around to bounce ideas off of, identify tactics to fulfill your strategic goals and discuss business development ideas using your Centers of Influence™. If this describes you, inquire about the coaching program now. There is a limited number of openings and there may be a waiting list. The program includes 60 minutes of one-on-one time each month and marketing tips sent exclusively to you. Every six months, you will receive a new book on the recommended reading list to further your education in social media and web marketing.
Social Media Establishment & Strategy
A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters.
Where do you stand? Social media is not just about getting a Twitter account and a Facebook fan page. You have to integrate social media tools into your existing marketing plan and execute the appropriate tactics effectively. Integration includes mobile apps, traditional marketing, customer loyalty, reward, and an advertising mix across the platform that is congruent with your goals and market niche. A well integrated social media strategy and program should out-perform all other previous metrics and programs.
Not sure where to start? Contact us for more information.
Centers of Influence™ Business Development Strategy
Is it really possible to create a successful business development strategy using social media? Yes! We’ll discuss your Centers of Influence™ and work on a plan to move each group of people through your sales cycle (which likely consists of awareness, education, negotiation, purchase, support and renewal). Using this strategy, we can easily identify important areas to measure and make sure we’re moving the ROI needle. How can we help you?
Email Marketing & Landing Pages
Email marketing is the “digital glue” for all social media. Email marketing boasts the greatest level of engagement with clients and prospects; turn subscribers into community with social media components built in to “share” and create a well-rounded online presence. But just exactly how do you accomplish that? You have to make sure your landing pages (the place where your readers link to from your email campaign) have the appropriate message and includes a call to action. Are you ready to launch a campaign but need some assistance? Let’s talk.
Mobile Marketing and iPhone Apps
According to AdMob, iPhone and Android users now account for 82% of US mobile web traffic. Clearly, the two platforms have radically changed the marketplace. Today more and more people in the world are going mobile. With changing lifestyles and easy availability of mobile phone aided with good connectivity, mobile is no more a luxury, it’s a necessity.
With this change of attitude, people realize that mobile is not just a means to talk to each other, but serves as your personal assistant, your camera, your mobile office, and a lot more. For business professionals it offers great deal of productivity and usability. And with over 10,000 new apps being developed each week, it’s certain that apps will drive the future of the mobile/wireless industry.
How can you communicate with your clients and prospects on their mobile devices? We’ll explore mobile marketing options including iPhone and Android app development and the strategy to make it a successful marketing tool. Want details? Contact us!
Blog & Website Design
Do you need a blog with a simple content management system or a complete website built? Either way, we can help. We’ll start with an audit of your current blog or website (if you have one) and work with you to develop a content and design strategy to fulfill your goals. In tandem with this engagement, we’ll discuss social media engagement initiatives, email marketing campaigns and develop appropriate landing pages with calls to action. “Content Strategy” is the future of marketing and it all begins with your website and/or blog. Let’s get started.
Website Example: http://finishesbyfondajo.biz
Custom Twitter Profile: http://twitter.com/skincare70
